Concept- remember to include what is specific or unique to this video. What is the tone and atmosphere?

 

The concept of the music video consists of a typical teen romance storyline, involving a young couple played by Jem and Raphi. The filming locations will take place in the town of Brighton and Jealous studios rooftop in London Shoreditch. The beginning of the video will begin with Jem busking in Brighton, this is when the girl will walk past and catch his attention; this is when the story line will start and they will both be hooked on each other.  

We will be filming multiple scenes with the couple around the town; either holding hands, being affectionate and just looking very comfortable together. In between these shots we will be using the band which will be playing on the rooftop, this will break up the scenes and make the video feel more unpredictable. This will be followed on by the party which will be taken place towards the end of the music video; we will be using Jealous Studios’ Rooftop and we will be using fairy lights and props to make it look like a party. The atmosphere in each scene will feel completely different and this is the approach we wanted to take, making the video feel more contrasting and typical of a romance music video.