As part of the digipak we made a record label logo in order to secure the authenticity of the product once again. As the record label that we have associated the artist 'Jem' with throughout the process has been 'Lightning Records', I decided to simply to take a photo of a lightning bolt as the base for the logo. I decided to use the simplest design possible with minimal colour for many reasons; one being that from research, I could see that the logo was often very simple in order for people to recognise, and the other being that because it is being attached to the digipak and will be on a very small scale, the details still need need to be prominent.
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