Research: Choosing our song

For picking our music video we looked at using Lola Aviva which is a friend of each of ours. We did our research and looked at her music page on Sound cloud: https://soundcloud.com/lola-aviva All of her songs start off really good but we weren't sure when we came to the introduction of her singing we would want to use it for the music video. This is due to the fact it might not have been recorded well and the lyrics didn't fit the persona for the music video.
We had this idea of using Maddy's dads studio in Shoreditch, he has a rooftop which has signs on it and we pictured using that for the video; but Lola's music wouldn't of have fit the criteria.

Country Music

Country Music Originated in southern states of America Comes from folk blues and western music Often consists of ballads and dance tunes with generally simple forms and harmonies During 1970-1990 the genre changed, merging with genres such as pop and rock making the genres country rock and country pop Most songs tell a story, about love and loss The videos, therefore, also often try to narrate the lyrics.

RnB Music

History of R&B Music 40s+50's
-Integration of country and city blues styles
-Use of electronice or amplified instruments
-Rhytm and blues music was very popular in the African American community in the post- WWII years.

During the '50's R&B was dominated by vocalists like Ray Charles and Ruth Brown, as well as vocal groups like The Drifters and The Coasters

Ruth Brown- Tears Keep Tumbling Down
Ray Charles- Hit The Road Jack

60s and 70s

-R&B turned more into soul music
-Artists began to stylize their music in different ways. This started to happen in different regions in America, where different areas produced different kind of soul.
-More animated/ dancing performances
-Stevie Wonder 'Superstition'

Types of Soul:
Gospel
R&B
Rock & Roll

Soul began to split into different styles. Artists such as James Brown and Sly Stone developed 'funk' and people such as Kenny Gamble  and Leon Huff started off Philly Soul. R&B- turned to disco

80's and 90s (Music Video Era)

-TLC 'No Scrubs'
-By the time of the millenium- rapping was introduced

2000s

- In the early 2000's, R&B became more modern due to artists such as Beyonce, Rihanna adding a more pop genre feel.

Hip-Hop Music

During the 40's - 80's, New York introduced Hip-Hop into the party scene by having MC's rapping over DJ sets. There is a documentary programme on Netflix called 'The Get Down'. 

 

Most of the music videos in hip-hop have a similar aesthetic. They usually have a small crew, with minimal editing to the video and a low production value.

 

During the early 90's, hip hop began to present itself with a more 'gangster' reputation. For example, artists selling drugs to get by/criminals etc. 

 

ARTISTS:

Snoop Dog 

Spike Jones        etc

 

During the early 2000's, it started to focus more on the styling of the artists, which is what then made hip-hop into its own 'lifestyle'. Focused on jewellery, money, cars, location, style.

Psychedelic Music

Psychedelic Music

• 1960s influenced by psychedelic culture of LSD and shrooms
• Jimi Hendrix-Purple haze 1967 one of the first music videos.
• Not a music genre in itself, steal from lots of other genres to create hybrid genres.
• Psychedelic folk, David Bowie, the genre favoured acoustic instruments. 
• Psychedelic rock attempt to enhance and replicate the experience of psychedelic drugs.  Such as the Beatles.
• Glam rock, bohemian rhapsody Queen, varied between simple and complex rock n’ roll which was influenced by psychedelic rock. Innovative music video at the time, new technology and advanced editing for its time. 
• -Psychedelic pop, blend of psychedelic and pop; melodic songs with tight song structures.

Indie Muisc

Indie music consists of independent artists and record labels attempting to separate themselves from  mainstream 'pop' music. They usually try to break away from large institutions because they want to be independent and allowed to create the music they desire. This can also be described as the 'DIY' attitude, because the artists do it themselves, or at least try to. 

Alternitive music became more popular in the 1990's when musicians would make music, however still be part of a commercial music label/record company. In other words, they still make music classified under the genre of 'indie', but don't agree with the philosophy of it. 

In recent years 'Indie' music has become more and more mainstream, due to their labels and artists such as Rough Trade and people such as Mumford & Sons etc. It has also had an increasing popularity within the younger generation, due to artists such as Ed Sheeran, and groups including The Black Keys and Vampire Weekend. 

Indie music includes many sub-genre's such as indie rock, indie pop and indie folk. 

Indie rock:
started in 1980's in the US and UK. 
includes groups such as The Smiths, The Strokes and Nirvana - who were one of the most famous rock groups of all time, mainly due to the lead singer Kurt Cobain and his own story. 
Indie rock also slightly removes it's self from the aggression that pure rock carries with it as a lifestyle. 
Their music videos usually have a similar aesthetic. Low key lighting, usually them on stage or performing their songs, focuses a lot on the instruments e.g drums, guitar etc. 

Indie pop:
started in the 70's, includes groups such as Vampire Weekend, Bastille etc. 
Indie pop music videos usually have a narrative/story to them. 

Indie folk:
started in the 90's. 
Took inspiration from country music, folk music and jazz. 
People such as Bon Iver and Mumford And Sons. 

Indie Muisc

Indie music consists of independent artists and record labels attempting to separate themselves from  mainstream 'pop' music. They usually try to break away from large institutions because they want to be independent and allowed to create the music they desire. This can also be described as the 'DIY' attitude, because the artists do it themselves, or at least try to. 

Alternitive music became more popular in the 1990's when musicians would make music, however still be part of a commercial music label/record company. In other words, they still make music classified under the genre of 'indie', but don't agree with the philosophy of it. 

In recent years 'Indie' music has become more and more mainstream, due to their labels and artists such as Rough Trade and people such as Mumford & Sons etc. It has also had an increasing popularity within the younger generation, due to artists such as Ed Sheeran, and groups including The Black Keys and Vampire Weekend. 

Indie music includes many sub-genre's such as indie rock, indie pop and indie folk. 

Indie rock:
started in 1980's in the US and UK. 
includes groups such as The Smiths, The Strokes and Nirvana - who were one of the most famous rock groups of all time, mainly due to the lead singer Kurt Cobain and his own story. 
Indie rock also slightly removes it's self from the aggression that pure rock carries with it as a lifestyle. 
Their music videos usually have a similar aesthetic. Low key lighting, usually them on stage or performing their songs, focuses a lot on the instruments e.g drums, guitar etc. 

Indie pop:
started in the 70's, includes groups such as Vampire Weekend, Bastille etc. 
Indie pop music videos usually have a narrative/story to them. 

Indie folk:
started in the 90's. 
Took inspiration from country music, folk music and jazz. 
People such as Bon Iver and Mumford And Sons.