During the 40's - 80's, New York introduced Hip-Hop into the party scene by having MC's rapping over DJ sets. There is a documentary programme on Netflix called 'The Get Down'.
Most of the music videos in hip-hop have a similar aesthetic. They usually have a small crew, with minimal editing to the video and a low production value.
During the early 90's, hip hop began to present itself with a more 'gangster' reputation. For example, artists selling drugs to get by/criminals etc.
ARTISTS:
Snoop Dog
Spike Jones etc
During the early 2000's, it started to focus more on the styling of the artists, which is what then made hip-hop into its own 'lifestyle'. Focused on jewellery, money, cars, location, style.
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