Andrew Goodwin
'Codes and Conventions of Music Videos'
Taken from "Dancing in the Distraction Factory" 1992
Key Features:
1) Music Videos demonstrates certain genre characteristics
2) There is a relationship between lyrics and visuals
3) There is a relationship between music and visuals
4) The demands of the record label will include the need for lots of close-ups of the artists.
5) Artists may develop motifs or iconography that recur across their work
6) Frequent reference to the motion of 'looking' (screens within screens, filming, cameras) and particularly voyeuristic (pleasure through looking) treatment through the female body.
7) Often inter textual references- mostly to film, television and popular cultures.
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