This is about the relation of visuals in the music video to the lyrics of the song, and how well they link, and how effective it is to the audience.
Disjuncture: The meaning of the song is completely ignored. The images in the video do not relate
Amplify: The meaning of the song is exaggerated through the use of visuals
Illustrate: this is the most commonly used convention when filming a music video, when the meaning of the video is very clearly related to the lyrics of the song. Personally I think this convention works really well because it is a great way to appeal to an audience, and to gain understanding of the point you are trying to reveal to your fans etc.
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