Today, we discussed Andrew Goodwin and his theory. Here are some of the key features we learnt for theory:
1) Music videos demonstrate certain genre characteristics
2)There is a relationship between lyrics and visuals
3)There is a relationship between music and visuals
4) The demands of the record label will include the need for lots of close-ups of the artists.
5) Artists may develop motifs or iconography that reoccur across their work
6)Frequent references to the notion of 'looking' (screens within screens, filming, cameras and particularly voyeuristic treatment of the female body.
7) Often intertextual references- mostly TV, Film and popular culture.
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