Screen Testing: Choosing our artist

Here we took a few candid photos of our new artist Jeremy Sanderson-Nash who is going to be in our music video and we are also using his own song. This is going to work really well because he will already know the lyrics; so he will be really good with singing it and knowing it already. 

Jealous Studio: Photographs of Location for Shoot

Here are some of the photographs of the studio where we will be using the roof to shoot some of our video.The song we are using is about 'Love' so it will work really well when we shoot. 

Jealous Studio: Photographs of Location for Shoot

Here are some of the photographs of the studio where we will be using the roof to shoot some of our video.The song we are using is about 'Love' so it will work really well when we shoot. 

Codes and Conventions of Music Videos: Andrew Goodwin Theorist

Andrew Goodwin
'Codes and Conventions of Music Videos'
Taken from "Dancing in the Distraction Factory" 1992

Key Features:
1) Music Videos demonstrates certain genre characteristics
2) There is a relationship between lyrics and visuals
3) There is a relationship  between music and visuals
4) The demands of the record label will include the need for lots of close-ups of the artists.
5) Artists may develop motifs or iconography that recur across their work
6) Frequent reference to the motion of 'looking' (screens within screens, filming, cameras) and particularly voyeuristic (pleasure through looking) treatment through the female body.
7) Often inter textual references- mostly to film, television and popular cultures.

The Three Second Rule

The three second rule in a music video technique used to rule when editing, each part of the music video in different locations is used for only three seconds per switch of shot. This isn't a rule that is popular nowadays amongst all music video's however, it is still a rule that applies to most pop/hip hop videos especially used by artist such as Nicki Minaj.

Why I chose my group?

I chose to work with Wini and Maddy because we have similar interests in what we wanted to shoot and the genre of music we wanted to work with. Also each of us will benefit from working together; Maddy has good locations to shoot, Wini is good with the camera and I have extra equipment and like to edit. We also have similar timetables as we take mostly all the same subjects; Media, Photography and English; although Maddy also takes Psychology so we will also have to work around her by probably editing outside of school time. So far we have all worked really well together, we all have each our on individual ideas which combine well together...We are really excited to start filming!

Disecting 'The Music Video'

The music video for 'Whenever, Wherever' was directed by Francis Lawrence all in front of a green screen and features Shakira; whom is surrounded by the earth's natural wonders. The video begins with her being submerged in the ocean, before leaping out onto the surrounding rocks and observing a landscape of mountains; a falcon swoops down towards her.
Then she proceeds to walk barefoot into the desert, where she is soon seen dancing amid a stampede of horses.

The stampede suddenly stops; Shakira kneels into a shallow pool of mud, and then begins crawling through it. As the video comes to its conclusion, she is seen on top of a snowy mountain before jumping off, decending into water and submerging herself once more, as the video comes full circle.